AMD GPU Price Hike Imminent: Graphics Cards for Your PC and PS5 Are About to Get More Expensive

I think we all knew the brief period where AMD graphics card prices were slightly sane couldn't last forever.

Image Credit: AMD

AMD is reportedly preparing to raise the prices on its graphics cards across the entire range. This isn't just about the high-end PC gaming cards you obsess over, the move is expected to hit everything from workstation units to the GPUs powering the latest PlayStation and Xbox consoles, not to mention gaming handheld PCs.

Posts on the Chinese Board Channel forum (Via Videocardz) suggest that AMD has made it clear internally that price adjustments are coming, though the specific timing and the sheer amount of the increase remain unconfirmed.

The Memory Tax

The reasoning behind this impending hike is depressingly familiar: rising memory costs. Shortages and subsequent price hikes are threatening to bleed into almost every electronics product next year.

AMD reportedly absorbed a minor price increase across its GPU range back in October without passing the cost on to consumers. However, this upcoming increase is supposedly substantial enough that both AMD and its partners simply cannot afford to absorb it, meaning the cost is heading straight toward the buyer.

The market for GPUs was already a nightmare, thanks to shortages and the constant hype surrounding cards like Nvidia's GeForce RTX 50 series and AMD's RX 90 series. Prices were finally starting to normalize throughout 2025, save for the eternal white whale that is the RTX 5090, but the surge in AI data center buildouts has caused a massive ripple effect in secondary industries like memory.

The Cruelest Twist

The knock-on effect of this could be massive, as it touches every corner of the tech market. AMD GPUs are sold as DIY add-in-cards, yes, but they also anchor pre-built systems, laptops, professional servers, and even Valve's new Steam Machine design. The cheapest GPUs are often the worst affected by these price hikes because their margins are already razor-thin.

The timing of this rumor is particularly galling for PC builders. VideoCardz highlights that the Radeon RX 9070 XT had just dropped to its original starting price of around $600. If this price hike is confirmed, that brief moment of affordability will be gone almost immediately.

AMD hasn't made any official announcement yet, but given the widespread memory shortages currently affecting the device industry, it would be genuinely surprising if they didn't raise GPU prices to cover their costs.

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