privacy policy

Last Updated: January 18, 2025

1. Introduction

Welcome to NeonLightsMedia ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you visit our website (the "Site"), and explains your rights under the General Data Protection Regulation (GDPR).

2. Who We Are (Data Controller)

For the purposes of the GDPR, NeonLightsMedia is the Data Controller of your personal information. Website Host: Squarespace Contact Email: Contact@NeonLightsMedia.com

3. Information We Collect

3.1 Information Automatically Collected

When you visit our Site, we automatically collect certain technical information to ensure the site functions correctly and to analyze performance.

  • Squarespace Analytics: Collects usage data including pages visited, time spent on site, and basic visitor information. This includes your browser, network, device, web pages visited prior to coming to this website, your IP address, clicks, internal links, scrolling, searches, and timestamps.

  • Google Analytics (GA4): Tracks website traffic, user behavior, and engagement metrics. Google uses this information to deliver their services, measure advertising effectiveness, and protect against fraud.

  • Google Search Console: Monitors search performance and technical website issues.

3.2 Cookies and Tracking Technologies

Our Site uses cookies (small text files stored on your device). We categorize cookies as follows:

  • Strictly Necessary Cookies: Required for the website to function (security, load balancing). These do not require consent.

  • Analytics & Performance Cookies: Used to view site traffic and activity. These are only active if you click "Accept" on our Cookie Banner.

3.3 Embedded Content (Social Media & Video)

Articles on this site may include embedded content (e.g., videos from YouTube, posts from X/Twitter, and posts from Bluesky). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website directly.

These websites may:

  • Collect data about you.

  • Use cookies.

  • Embed additional third-party tracking.

  • Monitor your interaction with that embedded content, including tracking your interaction if you have an account and are logged in to that website (e.g., if you are logged into your Google/YouTube or X account while viewing our site).

4. How We Use Your Information

We use the collected information to:

  • Analyze website performance and user experience.

  • Improve our content and website layout.

  • Generate anonymous usage statistics.

  • Maintain website security and prevent fraud.

  • Comply with legal obligations.

5. Legal Basis for Processing (GDPR)

Under the GDPR, we process your personal data based on the following legal grounds:

  • Consent: We rely on your explicit consent for non-essential cookies (Analytics) and embedded social media tracking. You may withdraw this consent at any time via our cookie settings or by clearing your browser cache.

  • Legitimate Interests: We process necessary data to maintain the security of our website, detect bugs, and ensure the site is technically functional.

6. Data Sharing and Third Parties

We do not sell your personal data. However, we share data with, or allow data collection by, the following third-party service providers:

  1. Squarespace: Our website hosting provider.

  2. Google (Alphabet Inc.): For Google Analytics, Search Console, and YouTube video embeds.

  3. X Corp (formerly Twitter): Via embedded social media posts.

  4. Bluesky Social: Via embedded social media posts.

  5. Youtube: Via embedded videos.

These third parties process data according to their own privacy policies. We encourage you to review the privacy policies of any third-party platforms embedded on our site.

7. International Data Transfers

Our primary service providers (Squarespace, Google, X, Bluesky) are based in the United States. If you are accessing this site from the European Economic Area (EEA) or UK, your data may be transferred outside of your local jurisdiction.

We ensure that these providers adhere to strict data protection standards, including the EU-US Data Privacy Framework or standard contractual clauses (SCCs) to ensure your data remains protected in accordance with GDPR standards.

8. Data Retention

  • Analytics Data: We retain user-level data associated with cookies/identifiers in Google Analytics for 14 months, after which it is automatically deleted.

  • General Data: We retain other non-personal logs as long as necessary to fulfill the purposes outlined in this policy or as required by law.

9. Your Rights Under GDPR

If you are located in the EEA or UK, you have the following rights:

  • The right to access: You have the right to request copies of your personal data.

  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate.

  • The right to erasure: You have the right to request that we erase your personal data (the "Right to be Forgotten").

  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data.

  • The right to object to processing: You have the right to object to our processing of your personal data.

To exercise any of these rights, please contact us at: Contact@NeonLightsMedia.com

10. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If we learn we have collected or received personal data from a child under 16 without verification of parental consent, we will delete that information.

11. Links to External Sites

Our Service contains links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: Contact@NeonLightsMedia.com

14. Supervisory Authority

If you are in the European Union and believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local Data Protection Authority (DPA)..