ASUS Is Reportedly Tired of Paying for RAM and Wants to Make Its Own
The global memory shortage has gotten so bad that ASUS might just say "screw it" and build their own factory.
We are living in a timeline where buying high-speed DDR5 feels like taking out a mortgage. The memory crisis is squeezing everyone from budget builders to massive corporations. But according to a new report spotted by the folks at Wccftech, ASUS is planning to bypass the middleman entirely by entering the DRAM manufacturing game themselves.
The "Fine, I'll Do It Myself" Strategy
If the supply chain is broken then you might as well build a new one. That seems to be the logic here.
According to the rumor, which originates from the Persian tech outlet Sakhtafzarmag, ASUS is looking to set up dedicated DRAM production lines as early as the second quarter of 2026. Before you dismiss this as random internet noise, keep in mind that this specific outlet has leaked accurate info on Intel and AMD CPUs in the past. They claim that with memory shortages expected to drag on until 2027 or even 2028, ASUS is looking for a way to secure its own future.
The goal here isn't necessarily to sell RAM sticks to you directly at Best Buy. It is about survival. ASUS ships a metric ton of ROG and TUF laptops every year. Every single one of those needs memory. Right now they are at the mercy of suppliers who are hiking prices, so bringing production in-house would protect their margins and ensure they actually have chips to put in their computers.
Fighting for Scraps in an AI World
The timing of this makes a lot of sense when you look at what the big players are doing.
Companies like Micron, Samsung, and SK Hynix aren't prioritizing gamers right now. They are chasing the infinite money glitch that is AI server memory. That leaves PC manufacturers fighting over the scraps. If ASUS pulls this off it would be a massive undertaking, but it would free them from the volatility of the open market.
It is a hell of a gamble. Spinning up a DRAM plant isn't like building a LEGO set. It costs billions and takes years. But if the alternative is bleeding money on overpriced memory for the next three years then maybe it is the smartest play on the board. We will have to wait and see if they actually pull the trigger on this one.