Ubisoft Is Reportedly Building the Next The Crew Game With AI, Because Of Course They Are

Rumor Mill
Written By NLM Team

If you thought deleting the original game from your library was the peak of Ubisoft's bad decisions regarding The Crew, buckle up. It gets worse.

Ubisoft seems determined to be the villain of the industry right now. Between the stock plummeting and the delayed Assassin's Creed, you would think they might try to play it safe. You would be wrong.

A new discovery suggests that not only is the next The Crew game in development, but it’s going to rely heavily on the one technology gamers currently hate the most.

According to a spot by the folks over at Clawsomegamer, Ubisoft Ivory Tower is hiring for an unannounced project. The listing for a Senior Level Designer explicitly asks for candidates with experience in "AI-driven Level Design."

The Smoking Gun

Let’s connect the dots here. Ivory Tower is the studio that lives and breathes The Crew. They don't make Far Cry. They don't make Just Dance. They make driving games.

Combine this job listing with the previous reports from insider Tom Henderson that a new Crew title was greenlit, and it becomes pretty obvious what they are cooking.

They are making a sequel. And apparently, they want algorithms to help build the road.

Robots Paving the Way

The listing asks for "solid experience in Level Design, ideally on AAA productions involving AI-driven Level Design." This isn't just using AI to generate a texture or a voice line. This implies using generative tech to actually layout the world.

To be fair, The Crew has always been about massive scale. Recreating the entire United States requires some procedural generation magic. We know that.

But explicitly calling it "AI-driven" in the current climate feels like walking into a room full of gasoline and lighting a match. Ubisoft has been investing heavily in this tech, from their "Neo NPCs" to generative assets, and they seem convinced this is the future.

Read the Room, Yves

The irony here is palpable. We just spent the last year watching Ubisoft face massive backlash for shutting down the servers of the original The Crew and revoking licenses. The franchise is currently a symbol of everything wrong with digital ownership.

And now, instead of a "back to basics" apology tour, they are seemingly doubling down with a tech-bro buzzword salad.

As one Redditor perfectly put it when they saw this news: "Are they just addicted to losing money?"

It’s a valid question. I’m sure an AI-generated highway is efficient to build, but I’m not sure who exactly is asking for it. I want a game made by people, ideally people who won't delete it from my account five years later.

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NLM Team
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